Violence against women is not a
joke. It is not entertainment.
It is not a game.
It's definitely Not Okay.
We created #NotOkay so that it could be attached to anything that justified violence
against women or used violence as a means of entertainment.
The idea spread across print, online, radio, out of home and more.
Video and Radio
The word spread.
Our #NotOkay campaign received millions of impressions; it made the evening news, Fast Company and The Huffington Post. And it found support across the country, from the
union halls to Parliament Hill.