TBWA\TORONTO

Nissan - Best Part of your Day

From spots comically depicting a typical day to viral videos directing you to an entertaining website, the Best Part Of Your Day campaign shows Nissans for what they really are: a whole lot of fun.

Fitting Rouge Awake Sentra bestpartofyourday.ca

WSPA campaign

For WSPA we created content that was talked about. Posters, and a viral video spoofing a blood sport fight drew viewers to a clever website and an opportunity to discuss further on Twitter and Facebook.

WSPA_Bullfighting WSPA_CockFighting Exoticfights.com

Art of Go campaign

We asked three artists in three Canadian cities to interpret 'go' as a word of action and an inspiration of life. Both on location and online, people were invited to become part of the creative process.

Petro-Canada Wave

As part of Petro-Canada's Olympic and Paralympic support website iwilldreambig.ca, users can upload photos and join a digital "wave" from coast to coast to cheer on Canadian athletes at the 2010 Winter Games in Vancouver.

Pedigree Cinema

TBWA\Toronto has launched a new national campaign for Pedigree. The multi-media campaign uses the Phantom camera to capture the motion and elegance of dogs by turning 3 seconds of action into 30.

Gatorade 2 Launch

We had to convince everyday athletes that low-calorie G2 delivers the same hydration and performance as original Gatorade. Using everyday athletes, we proved that though small in calories, there are no small victories.